The Web Assets available on the internet have changed drastically over time, as technology has improved. No longer is it just about having a website up and running. Today there are many different types of web assets (and tools) available for your marketing purposes to make sure no details go unmentioned when exploring all aspects of your offerings.
These may include things like landing pages, videos, images, banners, ad copies, email campaigns, Google my Business accounts, social profiles, ad accounts, etc - most of which allow for people to follow and interact with what you have to offer. This also includes funnels where customers can engage at every step within the buyer's journey.
Our Team Can Help You Build The Digital Marketing Assets You Need!
We all know that marketing is hard. But you need a website, social media accounts, email, and other assets to sell your products or services.
The problem with these things is that they are time-consuming to set up and maintain, especially if you don't have any experience doing it yourself.
Our team solves this problem by providing high-quality web assets for your company's marketing needs at an affordable price point. Our packages include everything from websites to landing pages to social media profiles, email list building setup and more.
We definitely offer free consultations so you can be sure we're the right fit for each other before committing!
Our team of experienced designers can quickly and easily create high-quality images, videos, infographics or other assets that will help you achieve your business goals faster than ever before.
With Cyber Seeding, we handle all the work so that you can focus on driving results for your business. So get started today and see how much easier marketing with assets can be!
Web Assets Done right!
conversion focused and marketing-ready
We Use Our Years of Experience to Create Yours --Minus The Trial and Error!
When it comes to marketing your business online, you can have a wide range of web assets at your disposal. These include a personal or company website, Google my business page, social media profiles for the different platforms out there (Facebook, Twitter), landing pages that can be used as conversion points on your site with lead generation and other offers. You can even get into funnels and email campaigns!
Digital Marketing Assets You Need to Invest In
A High Converting Website
A website is considered as the ultimate calling card for the business it represents. It's the most important web asset of all, and should be top priority for businesses looking to market themselves online.
The website is typically the first point of contact a visitor has with your business when they search you out on Google or social media platforms like Facebook or Twitter - that means it needs to be optimized as such in order to have an impact on those who visit.
It also allows for visitors to learn more about what your company does, provides information about products offered and services rendered, links back through other marketing channels such as email campaigns and funnels so customers can get there from here, includes testimonials (both written by employees at the company or given by previous clients), directions if needed (for instance if your company offers services or products in a physical store, or if you are a local business with an online store), and contact information that visitors can use to get in touch.
When it comes to creating a website as one of the many web-based marketing tools available for businesses, there are plenty of options out there from Blogger templates (for quick blogs) all the way up to WordPress sites where you have total control over everything from navigation bars down to individual page layouts.
Social Profiles
It's important to remember that there are different types of social media platforms out there including Facebook pages, LinkedIn company pages, Twitter, Instagram, Reddit and more to help you with your content marketing, branding, advertising and more.
Investing in social with regular updates, photos, videos, or even ads that might be relevant to your business and industry can help keep your branding and market retention active.
With these assets, it is very important to create shareable and interesting content to ensure that people will want to share and engage with your content.
It is also important not only to create videos, images and blog posts but then monitor these assets for any changes or user comments.
Social profiles may be a form of web assets, but they are better classified as an outlet for marketing your business on the internet. The usual goal if for you to send a message out in social in order for them to become your own audience through your website or your email list building tool.
These provide plenty of opportunities for businesses to showcase their offerings, engage with potential customers/clients who might not know all the specifics yet, create brand awareness and generate leads or sales.
High Quality Videos
Videos are the gold standard when it comes to content marketing because they are more engaging than reading text on a page. There is no shortage of video platforms out there like YouTube, Vimeo and Wistia which all let you upload videos to various social networks as well as embed the videos across your website or blog posts. The best part - they are all used by thousands or even millions of people waiting to watch what you have to offer.
Video marketing is a strategy where you use videos to show people about your business. It can be easy and simple for people to understand but it can be the best way to capture your audience's attention and tell your brand story.
Some Possibilities With Video Marketing
- You can make a video that is 30 or 15 seconds long. It's like a TV commercial.
- If you sell something that people don't know what it is, then an explainer video on your homepage or a landing page would be helpful.
- A product demonstration video is a way to show people how your product or service works. It is different from an "explainer" in that you do not explain how the product or service works but show off its features, perks and benefits.
- Company videos show the company's culture. They are a way for people to learn about the company without needing to ask many questions. People will come if they know what they're getting themselves into.
- If you have a process that you use to make something, show people. Your audience will want to see this. They are interested in what you do.
- A good way to get new customers is to have your old customers tell people about you. When people see how happy and excited your old customers are, they might want to come too.
- Instead of pictures and a short paragraph about your leaders, you should make short videos that tell people more about them. Videos are better than pictures because they show people how great your company is.
- Web series are videos that you can watch online. They usually show things that happen in your business or with your brand. Web series are hard to make, but they are so fun and different from other videos!
Engaging & Informative Images
Images will always be a part of your digital marketing. They act as a visual enticement to users and can help them understand your message better. You should focus on images that are relevant, engaging, and high-quality; this will increase the chances of someone clicking on it or saving it for later.
Images also show up in social media posts when you have "Featured Image" enabled within the post settings--this is usually an image at 400 x 300 pixels with no link URL showing (it's just there for aesthetics). Be sure not to use copyrighted materials though! If you need more information about fair use policies or copyright law, visit Creative Commons Legal Code page.
Why not fascinate your customers by presenting complex information in an easy way they will remember? - Infographics are the perfect tool for that job: They combine data visualization with deep explanation so readers can better understand the topic. That makes infographics ideal for teaching as well as marketing communications.
There is no easier way to make a lasting impression on viewers than using visuals that speak directly to their eyes!
- We specialize in creating high quality charts and graphs for your business to help you visualize data
- Infographics are a great way to stand out from the competition by coming up with creative, beautiful graphics that will entice customers
- Our team has years of experience designing infographics so we understand what works best
- High quality visuals will keep viewer's attention longer than text alone
Email Marketing Platforms and Tools
Email marketing tools and assets includes email templates, email list signup forms, and more.
* Email Templates - the template can be used to send out bulk emails for a campaign or newsletters with pre-written text. You may want to consider adjusting fonts, colors, design elements in order to personalize it as well. With these designs you can create your own stamp!
* The Content Part - this is where you will put all of the content that goes into your newsletter and includes headlines/titles, subheads/subtitles (these are usually at Hs), body paragraphs (typically underlined), images related to each paragraph if applicable (icons like "coffee cup" next to a paragraph about coffee shops). Images should not exceed 400x300 pixels so that your email appears with correct format in web browsers.
* Images - these are your graphics for social media posts, blog post headers & banners, etc
*Auto responders - You will need a way to send people an automated message when they subscribe or purchase your product. There are many types of auto responders but all of them require some form of software. You can use something like Aweber or Mailchimp to send out a series of emails in the future that will give you an opportunity to build your relationship with them and offer more products for sale.
High Authority Blog
This is a powerful tool in business marketing, and should be used systematically to grow your audience over time. You can start with a free service like WordPress if you don't want to spend any money on it right away. If you do have the budget for it, then higher end blogging tools such as Squarespace offer more features that will help you generate better content that attracts more traffic without much work on your part.
YouTube allows for free accounts with limitations while Vimeo offers both paid and unpaid options--the latter being ad-supported where revenue shares go back to creators. For longer form content (like webinars), Wistia might be worth looking into since it has unlimited storage so you wouldn't have any point at which you would need to delete old footage and start fresh again.
For brands that already have an established presence on YouTube, this platform should be able to help you profit more as your expand your reach. Your videos can be monetized through ads and you'll also get a share of the revenue from your YouTube Red subscription.
Google Business Account
A Google Business account is very important because it will help promote your service or product. This account is free and can be set up in minutes which means you will have the opportunity to start promoting your business right away!
With Google business, you can add your service or product to the Google search engine. You will also be able to set up a page with information about what you offer and share it on multiple social media profiles like Facebook, Twitter, and Instagram.
Your google business account is even mobile friendly which means that if people are searching for what you have available in their area they'll be able to find your business! It's important that as many people know about your services so this free tool is perfect for promoting yourself as an expert in anything from dog training to electrical work. Be sure not only list your most popular items but clearly explain exactly how those products help customers solve their problems too!
Other Assets
There are many other assets that can be used online depending on your needs. The only important thing is to make sure you have a well defined targeting so you can customize your assets to what your audience is looking for.
There are other web assets that might make sense for different aspects of marketing. A landing page is one example--it's an area on your website where prospects are taken in order to convert them into leads or customers. These pages should have concise messaging while focusing primarily on conversion goals (like requesting contact information). They usually include forms like lead generation tools, a "Contact Us" form, etc.